How to View New Campaign Metrics

We’ve introduced new metrics for tracking your campaigns, giving you more detailed insights into your digital ads’ performance. Here's how to access and understand these metrics:

These new metrics provide a comprehensive view of your campaign’s performance, allowing you to track progress and make informed decisions. By seeing detailed data like impressions, clicks, and leads, you can understand which ads resonate with your audience. The ability to drill down into specific campaigns and daily metrics helps refine strategies and optimize future campaigns for even better results.

Step-by-Step:

1. Navigate to the Campaigns Page:

   • As a user, go to the Campaigns section of your dashboard.

2. View Overview Metrics:

   • For all your digital ads, you’ll now see key metrics like:
     • Impressions: How many times your ad was shown.
     • Engagement: The total interactions with your ad.
     • Clicks: Number of clicks generated.
     • Leads: Potential customers captured.

3. Drill Down into Specific Campaigns:

   • Select a specific campaign to view detailed performance data.
   • Metrics will appear as they are presented within the campaign platform (e.g., Google, Facebook).
   • You’ll also see daily metrics across the campaign’s duration, providing a day-by-day view of performance.

4. Detailed Engagement Breakdown:

   • For deeper insights, view engagement metrics, including likes, shares, comments, and more based on the platform.