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      Promote a Listing (Real Estate)

      How to create a (single listing ad) campaign from the brand templates page.

      Creating a Single Listing Ad Campaign

      Introduction

      Welcome to this guide on creating and publishing a single listing ad campaign using branded templates. This walkthrough will take you through each step from template selection to finalizing your campaign.

      Step-by-Step Guide

      1. Sign In and Start
        Begin by signing into your account. Navigate to the "Paid Ads" section to access your brand templates.

      2. Choose a Template
        Select the "Single Listing Ad" template and click "Use Template" to proceed.

      3. Rename Your Project
        Rename the project, preferably using the listing’s name for easy identification.

      4. Create Document
        Click "Create Document" to move into the editor.

      5. Auto-Fill Elements
        Notice that some fields like the headline, subheadline, logos, and images will auto-fill based on your listing details.

      6. Customization Options

        • Adjust the layout with the "New Page" button (remember to remove extra pages for single listing ads).
        • Edit text fields as needed.
        • Replace images if desired.

      7. Apply Listing Data
        Search for your property listings, select the relevant data, and apply it to the project. This ensures that all information is pulled directly from the listing, eliminating manual entry.

      8. Finalize Edits
        Once satisfied with the edits, click "Share," then "Paid Ad Campaigns" to begin the publishing process.

      9. Campaign Details

        • Check or update your campaign name.
        • Note the campaign objective (usually set as an Awareness Campaign to maximize ad placements on Facebook, Instagram, and Messenger).

      10. Create Campaign
        Click "Create Campaign" to proceed.

      11. Ad Settings

        • Select the Facebook business page from which the ads will be sent.
        • Edit the ad copy within the character limit.
        • Preview the ad.

      12. Destination Link
        Set the destination link for your ad. By default, it links to the property listing page, but you can customize this to direct to your website or another page.

      13. Specify Targeting
        Define the geographic area for ad visibility, ensuring a minimum 10-mile radius around your specified zip code.

      14. Set Duration and Budget
        Choose the duration and budget for your campaign. Monitor your daily spend to maintain control over the ad’s reach.

      15. Finalize Payment Details
        Enter or select your payment details, then hit "Confirm" to complete your campaign setup.

      Creating a Single Listing Carousel Ad Campaign

      Introduction

      Learn how to create an engaging carousel ad campaign for a single listing. This guide walks you through the process of using multiple images to showcase various aspects of a property.

      Step-by-Step Guide

      1. Sign In and Start
        Sign in and navigate to the "Paid Ads" section to find the carousel templates.

      2. Choose a Template
        Select the "Single Listing Carousel" template and click "Use Template."

      3. Rename Your Project
        Rename your project for easy tracking.

      4. Create Document
        Click "Create Document" to access the editor.

      5. Auto-Fill Elements
        Property details such as text, logos, and images auto-fill based on the listing.

      6. Customization Options

        • Adjust the layout using the "New Page" button.
        • Edit text fields.
        • Replace photos or delete pages as needed.

      7. Apply Listing Data
        Search for the property listing, select the relevant data, and apply it. Each image will pull from the listing information, optimizing the ad’s performance.

      8. Finalize Edits
        Once satisfied, click "Share," then "Paid Ad Campaigns" to begin the publishing process.

      9. Campaign Details

        • Check or update the campaign name.
        • Note the preset campaign objective.

      10. Create Campaign
        Click "Create Campaign" to proceed.

      11. Ad Settings

        • Select the Facebook business page for ad delivery.
        • Edit ad copy within the character limit.
        • Preview the carousel ad.

      12. Destination Link
        Set the destination link, which defaults to the property listing page but can be customized as needed.

      13. Specify Targeting
        Define the geographic area for ad visibility with a minimum 10-mile radius.

      14. Set Duration and Budget
        Choose the duration and budget for your campaign. Monitor your daily spend to control your audience reach.

      15. Finalize Payment Details
        Enter or select your payment details, then hit "Confirm."

      Conclusion

      Creating a carousel ad allows you to present a property from multiple angles. Try it out for a dynamic way to market your listings!