How to Use Marq's AI Assistant

Streamline Your Workflow with Consistent, Brand-Aligned Content Creation

Getting Started

Accessing the AI Assistant

  1. Navigate to the Admin Section of your account.

  2. Under the "AI Tools" section, you'll find settings to customize and activate the AI Assistant for your organization.

    • Only users with admin access can adjust these settings.

    • Admins can choose to enable the AI Assistant for all users or limit its usage to specific teams.


Setting Up Brand Tone of Voice

A critical feature of the AI Assistant is its ability to adapt to your brand’s tone. Follow these steps to define your brand voice:

  1. Add Descriptive Words:

    • Include adjectives and phrases that describe your brand’s personality. For example, you can use terms like “confident,” “simple,” or “luxurious.”

  2. Provide Specific Instructions:

    • Offer detailed guidelines on how the AI should shape content. For instance, you can specify whether the tone should be assertive or elevated, depending on your audience.

Tip: Align the tone with your marketing goals to ensure all generated content consistently reflects your brand.


Using the AI Assistant in the Editor

Once activated, the AI Assistant integrates seamlessly into your editor, providing versatile tools for text creation and editing. Here are its main functionalities:

Generating Text

  • Select a text area and choose the “Generate” option.

  • The AI can pull relevant data from your website or other sources to craft tailored copy.

  • You can also write a prompt that it will then use to generate the relevant text
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Modifying Text

  1. Summarize: Condense lengthy paragraphs into concise summaries.

  2. Expand: Add depth and detail to existing text.

  3. Rewrite: Enhance phrasing while maintaining the original message.

Unique Potential Use-Cases

Providing Contextual Filler Text

  • Replace placeholder text like “Lorem Ipsum” with meaningful examples tied to your brand.

  • Use the AI to generate copy that serves as a starting point for templates or drafts.

Translating Text

  • Translate content into multiple languages, including Spanish, Portuguese, French, and more.

  • Note: While translations are highly accurate, always review for nuances specific to your audience.


Best Practices

For Marketing Teams

  • Define clear guardrails to ensure all content aligns with brand guidelines.

  • Use the AI Assistant to create training materials and examples that other team members can replicate.

For End Users

  • Leverage the tool to refine your communications with customers and prospects.

  • Use the AI’s grammar and tone features to ensure professionalism and consistency.


Key Benefits

  • Consistency: Ensures all written communication adheres to your brand’s voice.

  • Efficiency: Reduces the time spent on drafting and editing.

  • Accessibility: Empowers users who may not have formal writing expertise.

  • Versatility: Supports various languages and content formats.


The AI Assistant acts as a side-by-side expert, helping you create elevated, professional, and brand-aligned text with ease. Whether you’re a marketer, salesperson, or template designer, this tool ensures your communications are impactful and polished.