--- title: How to Use Marq's AI Assistant description: Streamline Your Workflow with Consistent, Brand-Aligned Content Creation --- [Skip to content](https://help.marq.com/ai-assistant#main-content) English Show submenu for translations ![marq.svg\]](https://help.marq.com/hubfs/Brand%20Logos/marq.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Projects](https://app.marq.com/documents#/documents) [Projects](https://app.marq.com/documents#/documents) How can we help? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.marq.com/?hsLang=en) 2. [Content AI](https://help.marq.com/content-ai?hsLang=en) 3. [AI Assistant](https://help.marq.com/content-ai?hsLang=en#ai-assistant) # How to Use Marq's AI Assistant ## Streamline Your Workflow with Consistent, Brand-Aligned Content Creation ### **Getting Started** #### **Accessing the AI Assistant** 1. Navigate to the **Admin Section** of your account. 2. Under the "AI Tools" section, you'll find settings to customize and activate the AI Assistant for your organization. - Only users with admin access can adjust these settings. - Admins can choose to enable the AI Assistant for all users or limit its usage to specific teams. --- ### **Setting Up Brand Tone of Voice** A critical feature of the AI Assistant is its ability to adapt to your brand’s tone. Follow these steps to define your brand voice: 1. **Add Descriptive Words**: - Include adjectives and phrases that describe your brand’s personality. For example, you can use terms like “confident,” “simple,” or “luxurious.” 2. **Provide Specific Instructions**: - Offer detailed guidelines on how the AI should shape content. For instance, you can specify whether the tone should be assertive or elevated, depending on your audience. ![](https://help.marq.com/hs-fs/hubfs/image-png-Dec-11-2024-10-00-29-4381-PM.png?width=688&height=409&name=image-png-Dec-11-2024-10-00-29-4381-PM.png) *Tip: Align the tone with your marketing goals to ensure all generated content consistently reflects your brand.* --- ### **Using the AI Assistant in the Editor** Once activated, the AI Assistant integrates seamlessly into your editor, providing versatile tools for text creation and editing. Here are its main functionalities: #### **Generating Text** - Select a text area and choose the **“Generate”** option. - You can also write a prompt that it will then use to generate the relevant text - ![Gym gif](https://help.marq.com/hs-fs/hubfs/Gym%20gif.gif?width=688&height=329&name=Gym%20gif.gif) #### **Modifying Text** 1. **Summarize**: Condense lengthy paragraphs into concise summaries. 2. **Expand**: Add depth and detail to existing text. 3. **Rewrite**: Enhance phrasing while maintaining the original message. #### **Unique Potential Use-Cases** #### **Providing Contextual Filler Text** - Replace placeholder text like “Lorem Ipsum” with meaningful examples tied to your brand. - Use the AI to generate copy that serves as a starting point for templates or drafts. #### **Translating Text** - Translate content into multiple languages, including Spanish, Portuguese, French, and more. - Note: While translations are highly accurate, always review for nuances specific to your audience. --- ### **Best Practices** #### **For Marketing Teams** - Define clear guardrails to ensure all content aligns with brand guidelines. - Use the AI Assistant to create training materials and examples that other team members can replicate. #### **For End Users** - Leverage the tool to refine your communications with customers and prospects. - Use the AI’s grammar and tone features to ensure professionalism and consistency. --- ### **Key Benefits** - **Consistency**: Ensures all written communication adheres to your brand’s voice. - **Efficiency**: Reduces the time spent on drafting and editing. - **Accessibility**: Empowers users who may not have formal writing expertise. - **Versatility**: Supports various languages and content formats. --- The AI Assistant acts as a side-by-side expert, helping you create elevated, professional, and brand-aligned text with ease. 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