What Is Brand Guardian in Marq?

Brand Guardian acts like having a brand expert review every project, catching compliance issues automatically and helping your team maintain consistent, on-brand content.

What You'll Learn

How Brand Guardian works
Benefits of automated brand compliance checking
Multi-brand support capabilities
User vs admin perspectives
When to use Brand Guardian

How Brand Guardian Works

For Project Creators (Users)

When working on a project in Marq, users can run a brand check:

User creates or edits a project
User runs the Brand Guardian checker on their project
Brand Guardian analyzes the project against brand guidelines
User receives specific feedback on any brand compliance issues
User can make corrections based on the guidance

Example feedback: "The blue color used (#1A5F9E) doesn't match approved brand colors. Consider using our primary blue (#0066CC) instead."

For Brand Administrators

Administrators set up and train Brand Guardian:

Admin configures brand guidelines in Brand Guardian settings
Admin trains the AI with example projects that represent good brand compliance
Admin provides feedback when Brand Guardian makes incorrect suggestions
Brand Guardian learns and improves its accuracy over time
Users across the organization benefit from continuously improving brand checking

Key Benefits

Consistent Brand Standards

Ensure all content meets brand guidelines automatically, reducing the need for manual brand reviews and catching issues before content is distributed.

Reduced Review Cycles

Projects are more likely to be brand-compliant on first submission, reducing back-and-forth between creators and brand teams.

Empowered Content Creators

Team members get immediate feedback on brand compliance, helping them learn brand guidelines while they work rather than after rejection.

Scalable Brand Management

As your organization grows, Brand Guardian helps maintain standards without requiring proportional growth in brand team resources.

Multi-Brand Support

Manage multiple brands with different guidelines in one system. Users working on different brands get appropriate guidance for each.

Continuous Improvement

Brand Guardian learns from feedback, becoming more accurate over time and adapting to your specific brand nuances.

Multi-Brand Support

Brand Guardian supports organizations managing multiple brands, sub-brands, or brand variations.

How Multi-Brand Works

Separate brand profiles: Each brand has its own set of guidelines
Brand-specific checking: Projects are checked against the appropriate brand's guidelines
Individual training: Each brand's AI can be trained separately with brand-specific examples
Distinct standards: Different brands can have completely different color palettes, typography, logo rules, etc.

Use Cases for Multi-Brand

Parent company with subsidiaries: Each subsidiary has its own brand identity
Product brands: Company with multiple product lines, each with distinct branding
Geographic variations: Same brand with regional adaptations
Sub-brands: Main brand plus specialized offerings with modified guidelines

What Brand Guardian Checks

Brand Guardian reviews multiple aspects of brand compliance:

Colors

Use of approved brand colors
Identification of off-brand colors
Color palette adherence
Appropriate color combinations

Typography

Use of approved brand fonts
Font weight and style compliance
Typography hierarchy standards

Logo Usage

Proper logo placement
Clear space requirements
Approved logo variations
Logo usage contexts

Brand Guidelines

Custom rules specific to your brand
Usage instructions and restrictions
Brand-specific standards beyond colors and fonts

User Perspective: Running Brand Checks

For team members creating content, Brand Guardian provides real-time guidance.

When to Run a Brand Check

Before finalizing projects: Catch issues before content goes live
During review process: Verify compliance before submitting for approval
When uncertain: Get confirmation that design choices are on-brand
After major edits: Ensure changes didn't introduce brand issues

What Users See

When a user runs Brand Guardian on their project:

Brand Guardian analyzes the project
Specific callouts appear highlighting potential issues
Each callout includes reasoning explaining why it's flagged
Users can review suggestions and make adjustments
Users can apply feedback or choose to override if appropriate

Note: An "apply feedback" option is being added to make it even easier for users to implement suggested changes directly.

Admin Perspective: Managing Brand Guardian

Brand administrators configure and train Brand Guardian to match organizational standards.

Admin Responsibilities

Set up brand guidelines: Configure colors, typography, logo rules, and custom guidelines
Train the AI: Upload example projects and provide feedback to improve accuracy
Manage multiple brands: Set up profiles for each brand if applicable
Monitor accuracy: Review Brand Guardian suggestions and refine as needed
Update guidelines: Keep Brand Guardian current as brand standards evolve

Accessing Brand Guardian Settings

Administrators access Brand Guardian through:

Navigate to Admin Settings in Marq
Find the AI Tools section
Select Brand Guardian (currently labeled "AI Brand Compliance" but being updated)

Note: Throughout the platform, you may see "brand compliance" or "run brand check" as the feature is being renamed to "Brand Guardian" across all interfaces.

When to Use Brand Guardian

Ideal Scenarios

Distributed Content Creation

When multiple team members create content without constant brand team oversight, Brand Guardian provides automated guidance to maintain standards.

High Content Volume

Organizations producing large amounts of content benefit from automated checking that scales without additional manual review resources.

Brand Education

New team members learn brand guidelines through real-time feedback while working, accelerating their understanding of brand standards.

Multiple Brands

Organizations managing several brands benefit from automated brand-specific checking, preventing cross-brand confusion.

Quality Assurance

Add an extra layer of brand quality checking before content goes live, reducing risk of off-brand content distribution.

Best Combined With

Marqet Automations: Brand Guardian can check automatically generated content from Forms, Playbooks, or Workflows
Approval Workflows: Run brand checks as part of approval processes
Template Libraries: Ensure templates maintain brand standards

Getting Started with Brand Guardian

What You'll Need

Brand Assets and Guidelines

Brand colors (will auto-populate from existing brand assets)
Typography standards (will auto-populate from brand assets)
Logo usage rules
Custom brand guidelines and usage instructions

Example Projects for Training

Projects that exemplify good brand compliance
Various project types to train across different use cases
Both approved examples and known issues (for learning)

Admin Access

Administrator privileges in Marq
Access to AI Tools section in admin settings

Setup Process Overview

Configure brand profiles: Set up brand(s) in Brand Guardian
Review auto-populated fields: Verify colors and typography pulled from brand assets
Complete manual fields: Add logo usage rules and custom guidelines
Train the AI: Upload example projects and provide feedback
Test and refine: Run checks on test projects and improve accuracy
Roll out to users: Enable Brand Guardian for the organization

Learn more: Setting Up and Training Brand Guardian

Frequently Asked Questions

Is Brand Guardian required or optional?

Brand Guardian is an optional feature. Organizations can choose to enable it and decide which users should use brand checks.

Does Brand Guardian prevent users from finalizing projects?

Brand Guardian provides guidance and flags issues, but it's advisory. Users can choose whether to make suggested changes. Organizations can establish their own policies around required brand checking.

How accurate is Brand Guardian?

Accuracy improves through training. Initially, Brand Guardian uses your brand guidelines. As you provide feedback on its suggestions, it learns your specific brand nuances and becomes more accurate.

Can Brand Guardian learn industry-specific or unique brand rules?

Yes. Through training and feedback, Brand Guardian adapts to your specific brand standards, including unusual rules or industry-specific requirements.

Does each brand need separate training in multi-brand setups?

Yes. Each brand profile has its own trained AI, ensuring brand-specific guidance for each brand.

What if Brand Guardian flags something that's actually correct?

You can provide feedback when Brand Guardian makes mistakes. This feedback helps the AI learn and improves future accuracy.

Can Brand Guardian work with Marqet automations?

Yes. Brand Guardian can check projects generated through Marqet Forms, Playbooks, or Workflows, ensuring automated content maintains brand standards.

Next Steps

Set Up Brand Guardian

Ready to start using Brand Guardian?

Setting Up and Training Brand Guardian - Complete setup and training guide

Learn About Marqet Integration

See how Brand Guardian works with content automation:

Marqet Overview - Content automation platform
AI Forms - User-initiated content generation
Playbooks - Scheduled automated content

Need Help?

If you have questions about Brand Guardian or want to discuss how it can help your organization maintain brand standards, contact Marq support or your account team.

Visit our Help Center for more articles and resources.