Marq Campaigns: Create and Track Paid Social Media Ads

What You'll Learn

How to select and customize campaign templates
Creating paid social ads from your templates
Setting campaign parameters and budgets
Tracking campaign performance and metrics
Managing campaigns within your Marq account

What is Marq Campaigns?

Marq Campaigns is a powerful feature designed to help your team take social media marketing to the next level. It provides a complete workflow for creating, publishing, and tracking paid social media advertisements, all within your Marq account.

Key Benefits

Streamlined Workflow: Create paid social ads in minutes using pre-designed templates
Brand Consistency: All templates are customized by your marketing team for maximum effectiveness
Performance Tracking: Monitor individual ad performance and team-wide metrics
Centralized Management: Manage all your campaigns in one place
Easy Personalization: Quickly customize content, images, and data for each campaign

How to Create a Paid Campaign

Follow these steps to create and launch your paid social media campaign using Marq Campaigns:

Select Your Campaign Template

Start by browsing your collection of on-brand, custom-designed campaign templates. These templates have been specifically created and approved by your marketing and design team to ensure maximum effectiveness and brand consistency.

Tip: Campaign templates are designed with your brand guidelines and proven marketing strategies in mind. Each template is optimized for specific campaign types and social platforms.

Save Your Copy and Open the Editor

Once you've selected the template that fits your campaign needs:

Click to save your own copy of the template
The project will open in the Marq editor
You'll see all the customizable elements ready for personalization

Customize Your Campaign Content

In the Marq editor, personalize your campaign by:

Swapping Images: Replace placeholder images with your own assets or select from your connected DAM system
Linking Data: Connect listing data, product information, or other dynamic content
Editing Text: Customize headlines, body copy, and calls-to-action for your specific campaign
Adjusting Design: Make any final design tweaks while staying within brand guidelines

Launch as Paid Campaign

When your ad creative is ready:

Click the Share button in the upper right corner of the editor
Select Paid Campaign from the sharing options
You'll see pre-populated text fields that are part of the campaign setup

Note: Some campaign text fields may be automatically populated based on your template settings. You can review and adjust these as needed before launching.

Set Campaign Parameters

Configure your campaign settings:

Target Area: Define the geographic location(s) where your ad will display
Start Date: Choose when your campaign should begin
End Date: Set when your campaign should conclude
Budget: Allocate your campaign spending budget

Launch and Monitor

After setting your parameters, launch your campaign and sit back as Marq Campaigns handles the rest. Your ad will go live according to your schedule, and performance metrics will begin tracking immediately.

Campaign Tracking and Analytics

Once your campaign is live, Marq Campaigns provides comprehensive tracking and analytics to help you measure success and optimize performance.

Performance Metrics

Track key metrics for each campaign including:

Impressions: How many times your ad was displayed
Engagement: Likes, shares, comments, and interactions
Click-through Rate: Percentage of viewers who clicked your ad
Conversions: Actions taken as a result of your ad
Cost Performance: How your budget is being spent

Team-Wide Insights

View performance across your entire team to identify trends and best practices:

Compare campaign performance across team members
Identify top-performing templates and content types
See aggregate metrics for all active campaigns
Analyze performance by time period, region, or campaign type

Personalized Recommendations

Marq Campaigns provides actionable recommendations to help you improve and expand your campaigns:

Suggestions for optimizing underperforming campaigns
Recommendations for expanding successful campaigns
Insights on best times to run campaigns
Target audience refinement suggestions

Success Tip: Regularly review your campaign metrics to identify what's working. Use high-performing campaigns as templates for future ads, and adjust underperforming campaigns based on the recommendations provided.

Campaign Template Best Practices

To get the most out of Marq Campaigns, keep these best practices in mind when working with templates:

Content Customization

Clear Value Proposition: Make sure your headline and copy clearly communicate the benefit
Strong Call-to-Action: Include a compelling CTA that tells viewers what to do next
High-Quality Images: Use professional, eye-catching images that align with your message
Brand Consistency: Maintain your brand voice and visual identity throughout

Campaign Strategy

Target Appropriately: Choose geographic targeting that matches your business goals
Set Realistic Budgets: Allocate sufficient budget for your campaign to reach your audience
Time Strategically: Schedule campaigns during optimal times for your target audience
Test and Iterate: Run multiple versions to see what resonates best with your audience

Managing Your Campaigns

Marq Campaigns provides a centralized dashboard for managing all your paid social media advertising:

Campaign Dashboard

Access your campaign dashboard to:

View all active, scheduled, and completed campaigns
See real-time performance metrics
Pause, resume, or end campaigns early
Duplicate successful campaigns for quick relaunch
Archive completed campaigns for future reference

Campaign Organization

Keep your campaigns organized by:

Naming conventions that identify campaign type, product, or goal
Tagging campaigns by category (product launch, seasonal, promotional, etc.)
Grouping related campaigns together
Setting up filters to view specific campaign types

Use Cases for Marq Campaigns

Marq Campaigns is perfect for various marketing scenarios:

Real Estate Marketing

Promote individual property listings with dynamic data
Target specific neighborhoods or price ranges
Track which listings generate the most engagement

Product Launches

Create coordinated campaigns across multiple social platforms
Schedule campaigns to align with launch dates
Monitor early adoption and engagement

Event Promotion

Promote webinars, conferences, or local events
Target attendees by geographic location
Track registration or ticket sales from campaigns

Sales Enablement

Empower sales teams to run localized campaigns
Promote special offers or limited-time deals
Generate leads for sales follow-up

Getting Started with Marq Campaigns

Ready to start using Marq Campaigns for your paid social media advertising?

Activation

To have Marq Campaigns activated for your account:

Contact your Customer Success Manager
Schedule a demo to see how Campaigns can benefit your team
Discuss your campaign goals and template needs
Complete the activation process

Next Step: Reach out to your Customer Success Manager to learn more about activating Marq Campaigns for your organization and scheduling a personalized demo.

Training and Support

Once activated, you'll receive:

Onboarding training for administrators and users
Template setup assistance
Best practices guidance
Ongoing support from your Customer Success team

Frequently Asked Questions

Who can use Marq Campaigns?

Marq Campaigns is available to teams that have the feature activated. Contact your Customer Success Manager to learn about activation for your organization.

What social platforms are supported?

Marq Campaigns supports major paid social media platforms. Specific platform availability may vary based on your account configuration.

Can I edit a campaign after it's launched?

Campaign settings like budget, dates, and targeting can typically be adjusted after launch. The creative content itself may require creating a new campaign depending on the platform.

How long does it take for campaigns to go live?

Campaign activation times depend on the social platform's approval process. Most campaigns are reviewed and activated within 24 hours of submission.

Can multiple team members run campaigns?

Yes! Marq Campaigns is designed for team collaboration. Team members can create their own campaigns while administrators can view team-wide performance.

Related Resources

Start Creating Campaigns Today

Marq Campaigns makes it easy to create professional paid social media ads that drive results. With on-brand templates, streamlined workflows, and powerful analytics, you can launch effective campaigns in minutes and track their success every step of the way.