Connect Marq with Wrike

Tired of approval bottlenecks that slow down content creation while risking brand consistency? The Marq-Wrike integration ensures rigorous brand standards through sophisticated approval workflows while empowering teams to move content from concept to completion faster than ever.

Key benefits:

Eliminate approval confusion with automated task routing in Wrike
Maintain brand control through structured review processes
Accelerate content delivery with streamlined approval workflows
Enable sophisticated approval routing based on content type and complexity
Preserve creative team focus by automating approval administration

Availability: Enterprise plans | Setup time: 15-20 minutes

What you'll need

Before connecting Marq with Wrike, ensure you have:

Account Owner role in your Marq instance for integration permissions
Active Wrike account with project management access
Specific Wrike folder or project designated for Marq approval tasks
Brand approval workflow defined with clear review hierarchies
Template approval requirements documented for consistent implementation

Set up brand-protected approval workflows with Wrike

Transform your approval process from creative bottleneck to strategic brand governance tool that maintains quality while enabling speed.

Step 1: Install and authenticate the Wrike connector

Connect your Marq instance to Wrike for seamless approval task creation.

In Marq, click App Marketplace from your admin dashboard
Scroll to Workflow section and select the Wrike tile
Review integration details and click Install Wrike
In the configuration modal, click New Authentication
Log into your Wrike account when prompted
Authorize Marq to create tasks in your Wrike workspace

Note: Only Account Owners can install and configure workflow integrations to maintain security and brand governance control.

Step 2: Configure your Wrike project destination

Define where Marq approval requests will be routed for optimal workflow management.

In Wrike: Navigate to your designated approval project or folder
Click the Info button (i) next to the project name
In the right panel, click the Link icon to copy the permalink
In Marq: Paste the permalink into the integration configuration
Complete the authorization process to enable task creation

Important: Choose a dedicated Wrike project for Marq approvals to maintain organized task management and clear approval tracking.

Configure webhook automation for approval notifications

Set up automatic approval request routing

Enable Marq to automatically create Wrike tasks when approval is needed, eliminating manual coordination.

In Marq admin, navigate to Webhooks settings
Click Add New Trigger to create approval automation
Enter integration name: "Wrike Approval Integration"
Paste the webhook URL provided during Wrike configuration
Select trigger: Approval Pending (sends only when approval is required)
Save configuration to activate automatic task creation

Best practice: Use descriptive webhook names for easy identification and maintenance as your approval workflows evolve.

Option 1: Standard approval routing (Recommended for most teams)

Route all approval requests to a central Wrike project for consistent processing.

Single destination: All approvals go to designated Wrike project
Unified tracking: Centralized approval status monitoring
Simplified management: One location for all brand approval tasks
Clear accountability: Consistent approval routing for team clarity

Best for: Teams establishing approval workflows, centralized brand management, consistent approval standards

Option 2: Advanced routing with multiple projects

Configure different Wrike destinations based on content type or approval complexity.

Content-specific routing: Different projects for social, print, presentations
Approval tier routing: Separate projects for quick review vs. comprehensive approval
Department routing: Route approvals to relevant team project spaces
Priority-based routing: Express lanes for time-sensitive content

Best for: Large organizations, complex approval hierarchies, department-specific brand requirements

Enable template approval requirements

Activate approval workflows for brand protection

Configure templates to require approval before final output, ensuring brand consistency.

Navigate to Creator Studio in Marq
Select the template requiring approval protection
Click Manage Template > Details
Under Document Approval, select Approval Required
Save changes to activate approval workflow for this template

Strategic consideration: Start with high-visibility templates (external presentations, marketing materials) before expanding to all content types.

Team workflow: Creating and submitting approval requests

Streamlined approval process for content creators

Enable teams to request approval while maintaining brand protection standards.

For content creators using approved templates:

Create and customize content using approved Marq templates
When ready for approval, click Request Approval button
Select appropriate approver from dropdown menu
Add context comments about content purpose and audience
Submit request - content locks until approval is granted

Content restrictions during approval:

Download, print, and social distribution disabled until approved
Template customization locked to prevent changes during review
Clear approval status visible to content creator
Notification sent when approval decision is made

For approvers managing brand standards:

Receive automatic Wrike task with project context
Deep link directly to Marq editor for content review
Access all approval details and creator comments
Approve, request changes, or reject with specific feedback

Technical details and limitations

Brand protection capabilities:

Approval locks prevent content distribution until review completion
Template locking maintains brand standards during approval process
Deep linking enables seamless review experience between platforms
Automatic task creation eliminates approval request coordination

Workflow integration features:

Bidirectional communication between Marq and Wrike platforms
Approval status synchronization for real-time workflow visibility
Comment integration for clear communication during review process
Task metadata includes project context and approval requirements

Integration considerations:

Webhook notifications trigger only for pending approvals (not status changes)
Wrike project permissions must allow task creation from external sources
Deep links require active Marq session for seamless editor access
Approval routing follows Marq user permissions and template settings

Troubleshooting

Wrike tasks aren't being created for approval requests

Solution: Verify webhook configuration and Wrike authentication status.

Check Webhooks settings for active "Approval Pending" trigger
Confirm webhook URL matches Wrike integration configuration
Test Wrike authentication by re-authorizing if necessary
Verify Wrike project permissions allow external task creation
Check Wrike project permalink accuracy in integration settings

Deep links from Wrike don't open Marq content properly

Solution: Ensure proper authentication and browser session management.

Verify active Marq login session before clicking Wrike deep links
Check browser popup blocking settings for Marq domain
Confirm Wrike project users have appropriate Marq access permissions
Test deep link functionality with different browsers if issues persist

Approval requests don't show in team member interface

Solution: Confirm template approval settings and user permissions.

Verify template has "Approval Required" enabled in Creator Studio
Check user role permissions for approval request capability
Ensure project was created from approval-enabled template
Confirm webhook integration is active and properly configured

FAQs

Can I route different types of content to different Wrike projects?

Currently, the integration supports one designated Wrike project per Marq instance. For content-specific routing, consider using Wrike's task management features like labels, custom fields, or project sections to organize approval requests by content type within your designated project.

What information is included in the Wrike approval tasks?

Wrike tasks include the project title, creator name, submission timestamp, deep link to Marq content, creator comments, and approval status. This provides approvers with complete context for making informed brand compliance decisions.

How do I manage approval permissions and routing?

Approval routing is managed through Marq's existing user roles and template settings. Configure approvers at the template level, and use Wrike's project management features to organize and assign approval tasks based on your brand governance structure.

Can team members see approval status without accessing Wrike?

Yes. Approval status is visible directly in Marq's interface. Content creators can see pending, approved, or revision-requested status without needing Wrike access, while maintaining workflow transparency.

What happens if I need to update templates that are in approval?

Templates with pending approvals maintain their locked state until approval completion. Template updates don't affect content in the approval queue, ensuring consistency during the review process and protecting brand standards

Need more help?

Integration setup questions? Our workflow specialists can help you configure optimal approval routing for your brand governance requirements.

Wrike optimization guidance? Schedule a consultation to design approval workflows that balance brand protection with content velocity.

Team training needs? Access our Approval Workflow Training resources to help teams master efficient approval processes while maintaining brand standards.

Complex approval requirements? Contact our enterprise success team to discuss advanced routing, multi-stage approvals, and custom workflow configurations.

Your brand standards deserve sophisticated protection, and your teams deserve efficient workflows. The Marq-Wrike integration delivers both through automated approval processes that maintain creative quality while accelerating content delivery.