Connect Marq with Asana

Connect Marq's brand protection controls to Asana for seamless content approval workflows that maintain creative standards while eliminating bottlenecks

Tired of brand approval requests getting lost in email chains or scattered across different platforms? The Asana Workflow Connector ensures your brand-protected templates require proper approval while routing requests directly into your existing project management workflow. No more off-brand content slipping through the cracks - your creative standards stay intact while teams get faster, more organized approval responses.

Key benefits:

• Eliminate off-brand content by enforcing approvals within your existing Asana workflow
• Free your creative team from managing approval chaos across multiple platforms
• Enable teams to request approvals without leaving their familiar project management system
• Maintain brand consistency with organized, trackable approval processes

Availability: Enterprise plans | Setup time: 10 minutes

What you'll need

Before setting up the Asana Workflow Connector, ensure you have:

• Account Owner permissions in Marq to access the App Marketplace
• Active Asana workspace with project creation permissions
• Templates configured with approval requirements in Marq
• Clear understanding of which Asana project should receive brand approval requests

Set up brand protection with Asana integration

Connect Marq's template locking capabilities to your Asana workflow so brand approval requests are automatically routed to the right team members while maintaining your existing project management structure.

Step 1: Install the Asana connector from App Marketplace

Lock down your approval workflow by connecting Marq to your Asana workspace.

1. Navigate to App Marketplace (Account Owner access required)
2. Scroll down to Approval Workflows section
3. Click on Asana integration tile
4. Click Install to begin authentication process
5. Grant Marq permission to send approval requests to Asana
6. Log into your Asana account when prompted

Note: Only Account Owners can install marketplace integrations - contact your Marq administrator if you don't see the App Marketplace option.

Step 2: Configure your Asana workspace connection

Control exactly where brand approval requests are routed within your Asana organization.

1. Select your target Asana Workspace from the dropdown menu
2. Choose the specific Project that will receive all brand approval requests
3. Select a default Assignee for incoming approval tasks (required by Asana)
4. Copy the generated Webhook URL - you'll need this for the next step

Important: Choose an Asana project dedicated to brand approvals to keep approval requests organized and ensure they don't get lost among other project tasks.

Step 3: Enable webhook integration in Marq

Connect the systems so brand approval requests automatically create Asana tasks.

1. Go to Admin > Webhooks in your Marq account
2. Click Add New Webhook
3. Paste the copied URL from Step 2
4. Name the webhook "Asana" for easy identification
5. Under Event Types, select only Approval Pending
6. Save your webhook configuration

Note: Selecting only "Approval Pending" prevents unnecessary Asana tasks for approval status updates - you'll only get tasks when action is needed.

Configure approval workflows for brand protection

Enable approval requirements on brand-critical templates

Ensure your most important brand assets require approval before teams can use them.

For templates requiring approval:

1. Navigate to Template Manager
2. Select templates that need brand oversight
3. Enable Approval Required in template settings
4. Configure approval settings based on content sensitivity:
   • Standard approval: Regular brand oversight for most content
   • Express approval: Streamlined process for experienced users
   • Enhanced review: Detailed approval for high-visibility materials

Test your approval workflow integration

Verify that brand approval requests properly route to Asana with all necessary context.

Testing process:

1. Create a test project from an approval-required template
2. Add sample content and request approval
3. Verify the approval request appears in your designated Asana project
4. Confirm the Asana task includes:
   • Project name and approval request details
   • Deep link back to the Marq project
   • Requester information and comments
   • Clear action items for the approver

Important: Test with a team member to ensure the full workflow functions properly and approval notifications reach the right people.

How teams use the integrated approval workflow

For team members requesting brand approval

Streamlined approval requests that don't disrupt your creative workflow.

Approval request process:

1. Create and customize content using approved brand templates
2. When ready for approval, click Request Approval (Download/Print options will be disabled until approved)
3. Add context or questions in the Comments field
4. Submit approval request - it automatically creates an Asana task
5. Monitor approval status within the Marq project
6. Receive notification when approved and download/print options become available

For approvers managing brand standards in Asana

Maintain brand consistency while working within your familiar project management system.

Approval management process:

1. Receive Asana task notification for new brand approval request
2. Review project details, requester information, and comments within Asana
3. Click the deep link to open the actual Marq project for review
4. Assess content for brand compliance and quality standards
5. Approve or provide feedback directly in Marq
6. Mark the Asana task complete to maintain project organization

Workflow efficiency: All brand approval requests appear in one dedicated Asana project, making it easy to prioritize and track approval queue status.

 

Technical details and limitations

Brand protection capabilities:

• Approval requests automatically include project context and requester information
• Deep linking ensures approvers can quickly access content for review
• Integration maintains Marq's template locking - approved content still respects brand restrictions
• Webhook system ensures reliable delivery of approval requests to Asana

Asana integration behavior:

• Each approval request creates a single Asana task in your designated project
• Tasks include project name, requester details, and direct link to Marq content
• Completed approvals in Marq don't automatically close Asana tasks (manage manually for project tracking)
• Integration works with all Asana workspace types and project configurations

System requirements:

• Requires Account Owner permissions in Marq for initial setup
• Asana workspace admin access needed to select projects and assignees
• Webhook functionality must be enabled (included in Enterprise plans)
• Internet connectivity required for real-time approval request routing

Troubleshooting

Approval requests aren't appearing in Asana

Solution: Verify webhook configuration and Asana project permissions.

1. Check Admin > Webhooks to confirm the Asana webhook is active
2. Verify the webhook URL matches exactly what was generated during setup
3. Ensure Approval Pending is the only selected event type
4. Test webhook delivery using a new approval request
5. Confirm you have access to the designated Asana project and can see new tasks

Prevention: Regularly test the integration with sample approval requests to catch configuration issues early.

Asana tasks missing project details or deep links

Solution: Reinstall the Asana connector to refresh the integration configuration.

1. Go to App Marketplace and locate the Asana integration
2. Click Disconnect to remove current configuration
3. Reinstall and reconfigure workspace, project, and assignee settings
4. Update the webhook URL with the newly generated one
5. Test with a new approval request to verify all information transfers correctly

Team members can't request approvals on templates

Solution: Verify template approval settings and user permissions.

1. Check that Approval Required is enabled on the specific template
2. Confirm team members have appropriate permissions to request approvals
3. Ensure the template is properly shared with the requesting team members
4. Verify webhook is configured correctly to handle approval pending events
5. Test the approval workflow with the specific template causing issues

FAQs

Can I route different types of content to different Asana projects?

Currently, all approval requests from Marq route to the single Asana project you specify during setup. To organize by content type, consider using Asana's task categorization features (tags, custom fields, or sections within the project) rather than separate projects.

What happens if someone approves content directly in Marq instead of Asana?

The approval will process normally in Marq, enabling download and print options for the requester. However, the corresponding Asana task will remain open - you'll need to manually mark it complete to maintain accurate project tracking.

Can I change which Asana project receives approval requests?

Yes. Disconnect the current Asana integration from the App Marketplace, then reinstall and configure it with your preferred project. Remember to update the webhook URL in your Marq admin settings with the newly generated one.

Do I get notifications when approval requests are submitted?

Notification behavior depends on your Asana settings. Configure your Asana workspace to send email or mobile notifications when new tasks are added to your approval project to ensure timely responses to brand approval requests.

Can multiple people approve content through this integration?

The integration creates one Asana task per approval request. You can assign the task to different team members or use Asana's collaboration features for group review, but the actual approval action must still be completed within Marq by someone with approval permissions.

Need more help?

Integration setup questions? Our technical team can help you configure optimal approval routing for your Asana workflow and brand governance needs.

Workflow optimization? Schedule a consultation to review your brand approval processes and identify opportunities to streamline while maintaining quality control.

Asana project organization? Access our Brand Workflow Best Practices guide for tips on structuring your approval projects for maximum efficiency.

Still have questions? Contact our support team - we understand the importance of seamless approval workflows that protect your brand while respecting your existing project management processes.